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Is that a Flamingo?

A tale of a Renault Twingo and a Flamingo...

Their problem was that the Twingo wasn’t generating as much interest as there competitors, amongst their young female target audience. The grand plan was to use a slice of humour, charm by using a flamingo.
My brief was to take existing assets and spread a flamingo-style cheekiness across many mediums including web, email & DM.
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