Is that a Flamingo?
A tale of a Renault Twingo and a Flamingo...
Their problem was that the Twingo wasn’t generating as much interest as there competitors, amongst their young female target audience. The grand plan was to use a slice of humour, charm by using a flamingo.
My brief was to take existing assets and spread a flamingo-style cheekiness across many mediums including web, email & DM.