Standing out in a Crowd
Redefining the luxury cold press juice Savse — Pronounced ‘Sav-say’
The brief was create new packaging for the successful start-up smoothie brand, the very best quality smoothies money can buy. Their approach to producing smoothies is niche; by using cold press techniques it dramatically decreases the sugars otherwise found in pasteurised not from concentrate smoothies (under half the sugar).
The solution was to revamp the whole brand image, making it ‘pop’ on crowded juice aisle fridges. The key importance was making sure the brand held true to its high quality ingredients. The hero was placed on the contents in the bottle, by using a clear bottle and white inks. The large serif brand helped to give the brand a unique look to match its proposition.